The Compass Tools I’m Loving Right Now
Compass is known for its tech, and honestly, it’s one of the reasons I joined the company. The platform isn’t just shiny software for the sake of it. The tools are built to make agents sharper, faster and more strategic, which ultimately makes the experience better for buyers and sellers. I use a lot of them throughout the process (I’m a systems gal, after all!), but two have been total standouts lately: Buyer Demand and Reverse Prospecting.
Buyer Demand: Real Data for Smarter Pricing
When it comes to selling a home, pricing it correctly is everything. Miss the mark, and data shows the home will take longer to sell and sell for less than if you priced it right from the start. Buyer Demand helps take the guesswork out of it. The tool pulls real-time search data from across the Compass platform: people browsing online plus agents running searches for their clients. It then shows how many active buyers exist at different price points.
If you’re debating between listing at $550K or $575K, for example, Buyer Demand can show exactly how many people have searches set up in each of those ranges. Sometimes a small price adjustment opens your home up to a dramatically larger pool of buyers, which can lead to faster interest, stronger momentum and even multiple offers… which can lead to a higher purchase price. And instead of just guessing if that lower list price will help expose a listing to more people, Buyer Demand lets us actually see if that’s the case. I walk every seller through this data so we can make the most informed, strategic decision together.
Reverse Prospecting: Proactive Marketing, Not Passive Hope
Once a listing goes live, Reverse Prospecting becomes a game changer. It lets me see which buyers have interacted with the property: who viewed it, who favorited it, who asked for a tour and even how many times they’ve revisited the listing. Instead of waiting around hoping those buyers circle back, I can take direct action.
I reach out to their agents, make sure they have all the details they need, invite them to a showing or open house and keep the property front and center. Rather than spend time and resources going after theoretical buyers, Reverse Prospecting lets me go after actual buyers with actual interest. It’s targeted, efficient and genuinely helpful for both sides. More engagement means more eyes on the home, which increases the chances of the right buyer stepping forward with the right offer.
Why It All Matters
Both of these tools give sellers an edge: better pricing strategy upfront and stronger, more active outreach once the home is listed. They make the process smoother and more informed and they lead to better results. They’re new, they’re working and they’re helping my clients make smarter decisions every day.
